Hotjar Alternatives: Top Tools for Heatmaps and User Behavior Analytics

Hotjar alternatives are available in the market, you just have to find the right one for you.

In the ever-evolving world of website analytics and user experience tools, Hotjar has emerged as a household name.

It’s recognized for its heatmaps, session recordings, and comprehensive feedback features.

However, as with any tool, it’s natural to seek alternatives that might cater to specific needs or fit better budget constraints.

Whether it’s a matter of price, functionality, or the search for fresh insights, exploring Hotjar alternatives can lead you to discover tools that could enhance how you track and understand user behavior on your website.

The market is brimming with robust Hotjar competitors, each bringing to the table their unique blend of analytics and feedback instruments.

You might want a platform that excels in real-time analytics, simplifies A/B testing, or perhaps one that offers more advanced segmentation and analysis features.

You’ve got choices like Smartlook, which records user sessions to provide insights into user interactions, or Crazy Egg, that allows you to view heatmaps and understand which parts of your site capture attention.

Top Hotjar Alternatives

When you’re looking to enhance your website’s user experience, considering alternative tools to Hotjar can provide new insights and analytics.

These alternatives offer unique features that might suit your specific needs better.


Smartlook is a web analytics tool that focuses on qualitative data to understand user behavior.

You can record and replay user sessions to gain insights into how visitors interact with your website or mobile app.

Smartlook also offers automatic event tracking, heatmaps, and conversion funnels to help you make data-driven decisions.

Crazy Egg

With Crazy Egg, you get a suite of tools including heatmaps, scrollmaps, and click reports.

You can understand what users are doing on your site through snapshot reports.

These snapshots let you see where users are clicking and how they navigate through your pages, making it easier to pinpoint areas for improvement.


Mouseflow stands out with features such as session replay and real-time analytics, which allow you to see how visitors use your site as it happens.

This tool provides heatmaps, funnels, and forms analytics.

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It’s particularly useful for identifying usability issues on your website, helping you to address them quickly.

Features Comparison of Alternatives

When you’re scouting for Hotjar alternatives, you want to ensure that they support essential user analytics features.

Here’s how some options stack up specifically in real-time analytics, heatmap varieties, and conversion funnels.

Real-Time Analytics

With real-time analytics, you can monitor user behavior as it happens on your site. Smartlook stands out by offering these analytics across all plans.

This means you can access up-to-date data regardless of your subscription level, ensuring you don’t miss critical insights that could enhance user experience immediately.

Heatmap Varieties

Next, heatmap tools help you visualize where your users click, move, and scroll.

Alternatives like Mouseflow provide various heatmap options, similar to Hotjar’s offering.

You’ll find that some services might differ slightly in how they present these maps or in the granularity of the data they provide.

For example, some may offer:

  • Click maps: highlight where users are clicking most frequently.
  • Scroll maps: show how far down users are scrolling on your pages.
  • Movement maps: indicate where users move their mouse on the screen, which can be indicative of reading patterns.

Conversion Funnels

Finally, conversion funnels give you insights into where users drop off before completing a goal, such as making a purchase.

While Hotjar provides trend analysis in its higher-tier plans, services like FullStory allow you to track conversion funnels as part of their core features.

This can help you identify and rectify pain points in a user’s journey across different price points, making them accessible to both small and large businesses.

Pricing Evaluation of Hotjar Competitors

When assessing the pricing of Hotjar’s competitors, you’ll find options ranging from free plans to various scaling costs that fit diverse budget requirements.

Free Plans and Trials

Hotjar itself offers a free version, but let’s look at what you can get without spending a dime from its rivals:

  • Inspectlet: Their free plan grants you up to 2,500 recorded sessions per month for one site, which is great to dip your toes into the user behavior analysis waters.
  • Maze: While specifics weren’t listed in the search results, typically, competitors might offer limited features or sessions in their free plans.
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Scaling Costs

Now, as your needs grow, so might your budget.

Here’s how costs tend to escalate with Hotjar alternatives:

  • Inspectlet: They have tiered pricing starting at:
    • $39/month for 10,000 sessions
    • $79/month for 25,000 sessions
    • And so on, up to $499/month for 250,000 sessions.
  • FullSession: The search results didn’t specify their pricing, but platforms like these often have higher-tier plans that cater to larger companies.
  • Maze: While exact pricing isn’t detailed, it is indicated that Maze may be pricier than Hotjar, targeting teams with larger budgets.

User Feedback Capabilities

In the realm of Hotjar alternatives, you’ll find a host of tools designed to capture user feedback effectively.

These tools will help you tap into what your users are thinking and how they experience your product or service.

Survey Functionality

When looking for Survey Functionality, you want to make sure the tool allows for comprehensive question types and customization.

For instance, Survicate stands out by offering a multi-channel survey approach.

You can receive feedback via:

  • In-product surveys: Getting insights when users are engaged with your product.
  • Website surveys: Tailoring questions based on user behaviour on your site.
  • Email surveys: Integrating questions within your email campaigns for user convenience.
  • Mobile app surveys: Capturing feedback within your mobile app for a direct user sentiment.

UXCam similarly provides insights into mobile app usage with features like session replays, pinpointing areas within your user flow that may need attention.

Feedback Widgets

With Feedback Widgets, you’re looking at easy-to-implement tools that capture user feedback on-the-fly.

Here’s what you can expect from some of the top options:

  • Prominent placement: Ensuring the widget is visible without disrupting user experience.
  • Real-time feedback: Giving you the pulse of user sentiment as they navigate.
  • Customizability: Allowing widgets to feel like an integral part of your site’s design.

Smartlook helps you integrate feedback widgets seamlessly, and FullStory allows for granular analysis through heatmaps and session recordings to understand the context behind the feedback.

Integration and Compatibility

When exploring Hotjar alternatives, it’s essential to consider how well these tools mesh with the other applications you use.

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Look for seamless integration with your current tech stack and support for the platforms you operate on.

Third-Party Integrations

To streamline your workflow, you need a tool that can easily connect with your content management system (CMS), e-commerce platform, and other marketing tools.

Check if the alternative offers plug-and-play integrations for popular platforms like WordPress, Shopify, or HubSpot.

For example:

  • WordPress: Find a tool with a dedicated plugin.
  • E-commerce: Look for e-commerce specific features or integrations, such as those with Shopify or Magento.
  • CRM Systems: Ensure it can sync with systems like Salesforce or HubSpot for enhanced customer relationship management.

Platform Support

The right Hotjar alternative should support a wide range of devices and browsers that your audience uses.

This ensures that you’ll be able to track and analyze the behavior of all your users, irrespective of how they access your site.

Consider tools that offer:

    • Desktop and Mobile Compatibility: Choose a tool that offers robust tracking across all device types.
    • Browser Support: Confirm that the tool works well on major browsers like Chrome, Firefox, Safari, and Edge.

Key Takeaways

    • If you’re finding Hotjar’s plans costly, there are budget-friendly alternatives available.
    • Many alternatives offer similar core functionalities such as heatmaps, session recordings, and funnel analytics. It’s about finding the right fit for your team and objectives.
    • Here’s a quick list to guide you:
      • Best Overall: Often praised for its comprehensive features that balance user experience insights and analytics.
      • Runner-Up: Recognized for a robust free version that may be ideal for smaller teams or those just starting with user behavior analysis.
      • Third Best Alternative: Offers unique features or superior data visualization that may cater to your specific needs.
    • Tools like SessionStack, Microsoft Clarity, and FullStory are frequently mentioned as top contenders.
    • Remember to check user reviews and try out free trials when available.
      • Example: FullStory is rated 4.7/5 on Capterra based on more than 160 reviews.
    • Consider how each alternative compares to Hotjar in terms of usability, onboarding process, and customer support.
    • If you’re leaning towards more comprehensive website analytics and customer engagement, tools similar to Google Analytics or Ptengine might be favorable options.